What We Do
Blue Marble Enterprises specializes in helping businesses collect, store and use data. Businesses have access to more data than ever before, and Blue Marble makes that data useful through measurement, analysis, useful reporting, data management and processing.
Our expert engineers design and implement customized database systems to help you manage specialized information about your own line of business or area of interest. Blue Marble Enterprises operates two specific media measurement and metric platforms for PR measurement: BlueVision® and BluePrint™. The BlueHorizon™ prediction tool is specific to the marketing industry and uses customer lifetime value with transaction-level purchasing data to evaluate customer equity in the future. The Blue platform serves the scientific industry with databases designed just for storing and using data created and used in scientific study.
About the Company
The company was founded in 1994 to bridge the gap between individual developers and “Enterprise” developers. Individual programmers are not usually trained in conceptual design of database systems nor the support for ongoing evolution of data and its uses. Enterprise developers sell database modules that attempt to meet more than one customer’s needs and demand annual license fees that become more costly to the customer in the long run. Blue Marble has the all expertise of large firms and is more economical and efficient than smaller developers.
Blue Marble Enterprises has developed diverse systems including databases for geographical information, education, telecommunications, public relations, forecasting, production, writing, customer management, resource management, fundraising, charitable contributions and more.
About the CEO
Debra Parcheta is an engineer and applied mathematician. Debra founded Blue Marble Enterprises, Inc. in 1994 to bridge the gap between individual developers and “Enterprise” developers. In addition, she offers her expertise in database engineering and software design as an Instructor at CU teaching Database Systems Concepts and Senior Design Projects for senior engineering students.
Debra has experience with numerous database management system languages, applications and environments across industries. Her most recent project, BlueHorizon™, is the first prediction marketing system of its kind, predicting Customer Equity (CE) for a brand. Her BlueVision® and BluePrint™ platforms are comprehensive media measurement systems used by Fortune 500 Companies and PR Agencies to measure media communication efforts for both traditional and social media.
Prior to starting Blue Marble Enterprises, Debra worked at U S WEST as the assistant to the CIO to oversee programs for research and development projects. She managed the development of a computerized training course to teach executives about telephone, cable, satellite, and network technologies. She was also responsible for negotiating intellectual property agreements for joint development work between the telecom company and other large software companies such as Oracle. Early in her career, while working for the May Department Stores Company, Debra gained interest for business data and its uses. While there, she gained invaluable business experience and was active in efforts to improve data collection in merchandise information systems (MIS) and efforts to computerize ordering and business planning systems on a nationwide basis.
Awards include the 2003 and 2007 PRSA Silver Anvil Awards for work from the BlueVision® media measurement system, and Denver Small Business of the Year Finalist, 2003.
Debra enjoys volunteering with a local orchestra and the state and local chapters of the American Association for University Women (AAUW). She also serves as a Director on the board of the Community College of Aurora Foundation. Debra’s hobbies include enjoying time with her children (Carolyn and Scott), playing the cello, motorcycling, hiking and skydiving.