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When should I consider using the most powerful media measurement system in the world?

The BlueVision™ system is designed to hold the data that allows you to do several things well for your public relations efforts.

 

Summarize your press coverage activity. Impressions and Ad Value Equivalencies are some popular measurements that our clients use routinely.

Know how much coverage you get and what it was worth for your company's efforts.

 Ad Value Equivalency Calculations

Predict press coverage outcomes. Use historical data to predict impressions and ad value from a new event or campaign. Only from BlueVision™… Impressions and ad rate data help us to compare historically similar events or campaigns and identify pitfalls.

Strategy analysis can also tell you when to stop doing a certain message, event or campaign.

 Predict press coverage outcomes.
Study how people talk about your company. What really appears in the press about your company. More than how much press coverage you received, you need to know if consumers and reporters and key constituent groups speak well of your company. BlueVision™ reads, rates and quantifies your reputation in the press. Spokesperson Analysis
Know what the top topics and ratings are in your press coverage. Evaluate what is driving your coverage and the effect that it has. Know what the top topics and ratings are in your press coverage.
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