Blue Marble Enterprises Wins Second Silver Anvil Award in Five Years
For the second time in five years, Blue Marble Enterprises has won the Public Relations Society of America’s annual Silver Anvil Award for outstanding public relations programs. Using its trademarked BlueVision® Media Measurement System, Blue Marble supported State Farm Insurance’s public relations campaign for Dr. Ian Smith’s 50 Million Pound Challenge by demonstrating the strong correlation between media coverage and participation in the national program to fight obesity among African Americans. To date, challenge participants have lost nearly 2.2 million pounds.

We found there was a 94 to 96 percent correlation between media coverage and traffic to the 50 Million Pound Challenge Web site (www.50millionpounds.com),” said Blue Marble President Debra Parcheta. “That demonstrated the need to continue generating the local and national media coverage that’s been so important to the success of the 50 Million Pound Challenge.”

For more information:

• Blue Marble's Press Release (72k PDF)
• Completed 50 Million Pound Entry Form (116k PDF)

Actual Results:

Perception Measurement Over Time Is Possible

Blue Marble Enterprises creates custom press coverage analysis programs that measure the relationship between corporate activities, media coverage and public perception.